To represent the fun and seductive qualities found in the bottle on our label, we came up with a label concept based on the free-spirited playful, sexy innocence of the 50's style pin-up girl.

Take a look at the girl on the label for a moment. She’s classy, sophisticated, and yet portrays a sort of innocent seductiveness or romantic playfulness.

We made the decision to bottle our product with a screw cap to make it convenient and fun for consumers to enjoy this sultry red at any occasion and under any circumstance. In addition, as you know, the screw cap prevents corkage and allows for a more consistent quality of product. More and more wines in the market are being bottled with screw caps, and we felt that because our goal is to be on the cutting edge of the industry, the screw cap was the obvious choice.

"One consequence of the wine trade not understanding taste, is that it has largely ignored consumers who want sweetness – which means missing out a major segment of the market. “We give away millions of dollars because we refuse to market to sweet drinkers. Instead, we try to change them"                                                                                             Curt Van Hooven

Turn Me Red  - Austria

We searched high and low to find a grape varietal that would deliver a fresh and unforgettable taste experience for our wine drinker.

We found a grape within the borders of Austria that met our high standards.

From the first sip, the little Zweigelt grape, so innocent and undiscovered, filled our palates with robust flavor and sensual spice. Our cheeks turned red and we were in love.

We chose the Zweigelt grape for several reasons:

  • Zweigelt is a very unique and appealing grape variety only grown in Austria.
  • There has been an interest in the variety by international wine gurus
  • Zweigelt, the most grown red grape varietal in Austria, is a crossing of Blaufrankish (Gamay) and St. Laurent
    (similar to Pinot Noir) created in 1922 by Fritz Zweigelt and is regarded as the red Austrian grape par excellent
  • Very approachable and charming to drink, our 2004 Turn Me Red is a robust burst of seductive fruit.
  • The smooth edge of the tannins create a lust of subtle cocoa, cherry fruit, anise, and plums.

Hans Nittnaus is one of Austria's premier grape producers who has created some of the most award winning wines throughout all of Burgenland Austria. Turn Me Red is proud to be working with Nittnaus on the creation of this unique new approach to Austrian red wine for an American market.

Tasting Notes -
Tantalizing the taste buds, from start to finish, this sultry red will invigorate your palate and provide you with the abundant pleasure you’ve been looking for in a wine.
Open a bottle with your true love and remember when you blushed with the anticipation of loves first kiss on your lips.
Very approachable and charming to drink, Turn Me Red is a robust burst of seductive fruit. The smooth edge of the tannins create a lust of subtle cocoa, cherry fruit, anise, and plums
                                    89 Pts. Austrian Wine Challenge - Beverage Testing Institute

Turn Me Riesling   - Germany

Veteran importer and distributor Manfred Bauer of Wein-Bauer, Inc. announces the addition of a Riesling to his "Turn Me" series. A much drier Riesling than what is on the market today. This is a move he hopes will generate a new Riesling buyer and audience to try it for the first time.

"There's no doubt that Rieslings are popular when paired with certain foods, but my goal in introducing a drier style Riesling to the U.S. market is to get away from the overly sweet style Riesling that is widely distributed. There's such a heightened awareness of many global offerings today in both the wine and food markets, that to bring one of Germany's most popular quality white wines to this country, and to tweak it a bit, makes good common sense," Manfred Bauer.

Turn Me Riesling hails from the Nahe region of Germany and retails for $10.99 a bottle. According to the IMPACT DATABANK, in 2006, Rieslings are up 29% as compared with 2005, and more than 4 millions cases sold last year alone in the U.S.

Bauer is also hoping to borrow on the popularity of his successful "Turn Me" series, which introduced Turn Me Red wine nearly a year ago, and is already seeing tremendous sell through at retail.

Turn Me Red is a personal favorite of Bauer's . made with an undiscovered grape called Zweigelt from Austria -- that was awarded 88 points by the Beverage Testing Institute here and also won a Silver Medal in the .Chicago Value Wine Challenge of Top 50 wines $15 and Under..
(see www.turnmeredwine.com).

According to Jerald O’Kennard, Director of Beverage Tasting Institute, “The Turn Me Riesling is a very attractive, fruity and subtly complex German Riesling that brings the best qualities that dry German Rieslings have to offer to the consumer at a fantastic price. It is one of the highest rated German Rieslings at this point that we’ve seen in recent years, and will work great at the table or as a sipper."

Tasting Notes -
White Quality Wine produced from 100% Riesling grapes. This fiine, fruity and light bodied wine has a dellicate slight sweetness to give it balance and harmony. Perfect by itself or to compliment mild cheeses, salads, white meat, fiish or poultry.
                         90 points "top 10 white wines under $10" Annual world wine challenge

Turn Me Red - La Mancha, Spain

The Trilogy is complete.

Following on the heels of our successful Turn Me Red from Austria and Turn Me Riesling from Germany, we are proud to introduce the release of the final item…This time from Spain, TURN ME SWEET to our series this year and make our trilogy complete.


So, please let us all welcome Ms. Turn Me Sweet.

 

Tasting Notes -
Nicely balanced sweeter-styled Tempranillo that is dark ruby in color. The nose shows slight herbal characteristics with deeper and more intense fruit notes. Flavors of berries, dark sweet cherries and a hint of vanilla. Very mild and smooth finish with a fruity and juicy aftertaste

 

 

 

 

Continuing to strive to deliver a new, unique and fun experience for our consumer, we chose a marketing plan that is as exceptional and one of a kind as our product. Unlike any wine brands on the market today, Turn Me Red is unique in that Vivian, our live spokesperson, represents the brand. Turn Me Red is a live in person brand that will be marketed as such. Promotions, press and photo opportunities surround Turn Me Red, and we welcome public appearance opportunities to support the brand.

If you are in the bar and restaurant business, and would like to organize a party with our Turn Me Girls, just let us know and we can fit you into the girls "Turn Me Wines Promotion Tour" schedule.
The Turn Me Girls are more than happy to represent our Turn Me Wines at your establishment.
So please, don’t let them sit around and be bored, and don’t forget to have the red carpet ready

 
 
International Boutique Wines | 3322 North Miami Avenue | Miami, FL 33127
305-438-0878 / 305-438-0879 / 305-788-6870